If you have a current Alpha registered, both Alpha leaders and team members can log in and access all the promotional materials. (Team members need to be added first.)
Click on the arrow on the right-hand side of each promo item to download the zip file or video. You do not need special software to download a zip file but your computer might ask you to confirm this action.
Your file will be saved according to your default computer settings. If you can't find the file after you've downloaded it, here is an article to find the file you downloaded.